Site Speed: Ensure your website loads quickly. A slow site can lead to higher bounce rates and lower search engine rankings. Compress images, leverage browser caching, and use a Content Delivery Network (CDN) to improve speed.
Mobile-Friendliness: With more users accessing content via mobile devices, having a mobile-friendly website is crucial. Use responsive design to ensure your site is easily navigable on all devices.
Secure Sockets Layer (SSL): Security is a ranking factor for search engines. Implement SSL to protect user data and boost your site’s credibility.
XML Sitemaps and Robots.txt: Use XML sitemaps to help search engines understand your site structure and find all pages. The robots.txt file should be configured correctly to ensure search engines can crawl your site effectively.