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Creating content clusters

Law firms should create "content clusters" as part of their SEO strategy in order to show Google that they are an authority on the subject. A content cluster is a group of related pieces of content that link together and cover different aspects of the same topic. This approach helps to boost rankings for specific keywords and strengthens your overall authority on the subject.

By focusing on creating valuable, targeted, and authoritative content, law firms can improve their online visibility, attract qualified leads, and establish their credibility in their practice areas.

For example if you are a conveyancing solicitor, your parent page may be "Property solicitors". Hoever you will then look to create "child" pages as part of the content cluster for example:

What does a conveyancing solicitor do?

How to buy a house?

How long does the conveyancing process take?