You'll need a destination for your ads in the form of a website landing page. To make sure you get more for your spend, your landing page should be relevant, authoritative and trustworthy. Here's what to keep in mind:
Tailor your page to the ad
Make sure that your landing page aligns with the messaging and CTA of your ad. This consistency creates a seamless experience for potential clients, increasing their likelihood of taking action.
Keep it simple and user-friendly
Your landing page should be easy to navigate, visually appealing, and not overloaded with information. Provide clear and concise information about your services and make it easy for users to take the next step.
Include testimonials or reviews
Potential clients are more likely to trust a firm when they see evidence of satisfied clients. Including reviews or testimonials on your landing page can help build credibility and trust with users.