Creating the perfect visual

While text and copy are vital to your ads success, you should also create visuals in the form of images and videos to help differentiate you from competitors. Here are some key elements to consider when creating visuals for your ads:

High-quality images and videos

High-quality visual elements are essential to making your ad stand out and appear professional. Use high-resolution images or videos that accurately represent your brand and convey a sense of trustworthiness.

Consistent branding

Make sure your visuals align with your overall brand image, including logo, colour scheme, and tone. This consistency builds recognition and reinforces your messaging.

Relevant imagery

Choose visuals that are relevant to the legal services you offer or the messaging in your ad. This helps potential clients understand at a glance what you do and why they should choose you.

Top tip for law firms

You are an asset! Include visuals of the team or yourself. Potential clients want to know who they are dealing with. This applies to video as well. Take a video using your mobile, upload it and see what happens.