Launch your first Linkedin ads campaign

LinkedIn Ads can be a powerful tool for law firms to reach a professional audience. This beginner-friendly guide will walk you through the steps to launch your first LinkedIn Ads campaign.

Step 1: Set Up Your LinkedIn Campaign Manager Account

  • Log in to LinkedIn: Use your LinkedIn credentials to log in. If you don’t have an account, create one.
  • Access Campaign Manager: Navigate to the LinkedIn Campaign Manager by clicking on "Work" in the top right corner and selecting "Advertise".
  • Create your account: Follow the prompts to set up your Campaign Manager account, including entering your billing information.

Step 2: Define Your Campaign Objective

  • Choose your campaign objective: LinkedIn offers several objectives such as brand awareness, website visits, engagement, video views, lead generation, and more. For law firms, lead generation or website visits are often effective choices.

Step 3: Build Your Target Audience

  • Select your targeting options: Use LinkedIn’s robust targeting features to define your audience based on criteria like location, industry, job title, company size, and more. For law firms, targeting by industry and job title can help you reach decision-makers in relevant fields.
  • Use matched audiences: If you have a list of existing clients or leads, upload it to create a matched audience for your ads.

Step 4: Choose Your Ad Format

  • Select an ad format: LinkedIn offers various ad formats, including Sponsored Content, Message Ads, Text Ads, and Video Ads. For beginners, Sponsored Content (native ads that appear in the LinkedIn feed) is a great starting point.
  • Design your ad: Create engaging ad content. Ensure your headline is attention-grabbing and your ad copy speaks directly to your target audience’s needs. Include a clear call-to-action (CTA).

Step 5: Set Your Budget and Schedule

  • Decide on your budget: Choose between daily or total budget. LinkedIn will also ask you to set a bid amount. You can use automated bidding if you're unsure.
  • Set your schedule: Define the start and end dates for your campaign. You can also choose to run your ads continuously from a start date.

Step 6: Launch Your Campaign

  • Review your campaign settings: Double-check all your selections, from targeting to budget and ad creatives.
  • Launch your campaign: Once everything looks good, click the "Launch" button to start running your ads.

Monitoring and Optimization

  • Track performance: Use LinkedIn’s reporting tools to monitor your campaign’s performance. Pay attention to metrics like impressions, clicks, conversion rate, and cost per conversion.
  • Optimize your ads: Based on performance data, make necessary adjustments to improve your campaign outcomes. This may include tweaking ad copy, adjusting your target audience, or reallocating your budget.